HISTORY OF VICTORIA SECRET PINK BRAND
Victoria Secret PINK announced it’s launch on October 16, 2002. It was a strategy to introduce older teens and young adults to the Victoria Secret brand. They knew that pink was a popular color choice when buying panties, bras and pajamas to that particular age range and would be an ideal way to introduce new young buyers to their extended more mature merchandise.
In 2006, the PINK visibly branded sweatpants and pajamas became very popular with teens and preteens, and helped tremendously with promoting the line. It’s not too hard to notice the word PINK in large letters across someones behind.